The Foundation furthers its charitable purposes through its grantmaking policy, which focuses on the provision of grants and other social investments to social impact initiatives in the plant-based food technology area.
The Foundation works to address the environmental and/or human health related problems by enhancing the capabilities, resources, and opportunities of disadvantaged communities, primarily in Serbia and other transitional and emerging nations.
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The Foundation does not accept unsolicited applications for grants, instead it proactively identifies and develops relationships with social impact organisations. The Foundation seeks out organisations that are accountable and that can demonstrate an ability to achieve tangible outcomes in areas of enhancing plant-based technology, improving the accessibility of plant-based meals, and reducing animal meat consumption as well as the related potential problems. The Foundation provides flexible funding.