What is meat?

Protein from an animal?

Meat is really just an assembly of amino acids that form the protein lipids that form the fat 70 percent water, plus some trace minerals and carbohydrates. All of those components come from the Plant Kingdom. In fact, by definition, they have to because all the animal does is eat plants and use its digestive and skeletal system to convert plants into what we harvest is meat.

We all love animals and we all love the environment. Yet our actions, especially when it came to our meals, didn’t match up at all with that. It’s important for everyone to understand the disturbing process involved in raising and slaughtering animals. When we consider the environmental cost of that, the methane, the water, the land that goes into creating that, it’s unbelievable.

But there’s a process associated with that which has some significant altering impact in terms of what we do.

Rather than to stop eating animals, a flexitarian diet is aimed to reduce animal-based meat consumption.

The mission is all about helping people transition towards a plant-based diet to create a more just and plentiful food system and a healthy and habitable planet for future generations, to democratize plant-based foods and to democratize a healthy, balanced diet for everyone.

It will be a delicious transition.

But there’s a process associated with that which has some significant altering impact in terms of what we do.