Case Studies

To help you understand the areas I can help you best, I’ve posted some case studies.

Case Study 1 is an online education provider with challenges stemming from rapid growth

  • Uncertainty around which marketing sources were more profitable
  • Lack of visibility for revenue and student enrollments
  • Didn’t have all necessary data infrastructure


Case Study 2 is a subscription-based software provider with

  • No calculations for Customer Lifetime Value (LTV)
  • Lots of indirect costs in sales and marketing, which needed allocation to acquistion
  • Long sales cycles which make it difficult to tie actions to results
  • Wants to know how to price new services and products